A paid live webinar teaching real estate professionals how to protect their clients from predatory cash buyers using Paul Baird's 9-principle framework.
“We're not here to sell anything. If this information saves your clients time, money, legal issues, and reputation... we've done our job.”
This is an educational shield, not a sales pitch. We position Paul as the expert exposing bad actors (fly-by-night wholesalers). The webinar delivers real, usable knowledge. The backend monetization happens naturally because attendees now trust Paul and want to send him their clients.
Professionals learn the framework, trust Paul, and start sending clients who need a cash buyer to 1-800-BUY-HOUSES. Every referral that closes is revenue at zero additional acquisition cost.
Some attendees will want to bring the 1-800-BUY-HOUSES system to their own market. They apply through a selective process. Paul reviews every application personally.
Four segments of real estate professionals. All share one thing: they can't currently tell a legitimate cash offer from a predatory one. And their clients are counting on them to.
Every piece of content (ads, emails, webinar, landing page) is designed to move the audience from the left column to the right.
Every layer feeds the next. The front end pays for itself. The webinar builds trust. The backend generates revenue.
The first thing prospects see. Built to convert at 30-50%. Every element earns the click.
Your Clients Are One Bad Cash Offer Away From Losing Thousands. Here's The 9-Point Framework That Stops It.
Out Of 10 Companies That Say 'We Buy Houses For Cash,' Maybe 2 Or 3 Are Legitimate. Do You Know Which Ones Your Clients Are Working With?
The FTC Just Fined Opendoor $62 Million For Misleading Homeowners. Here's What Every Real Estate Professional Should Have Caught Before It Got That Far.
A Client Accepted A Cash Offer $85,000 Higher Than Ours. Three Weeks Later, They Called Us Back. Here's Why.
The $47 ticket plus three order bumps designed to push AOV toward $80. The front end pays for the ads. Everything after is profit.
179 pages. 9 principles. Real stories from real transactions. The same book that escrow officers, real estate attorneys, and top agents use to evaluate cash offers before their clients sign anything.
Target take rate: 35-40%
The 9-point Cash Offer Checklist (printable), the “Know the Players” comparison chart, and client-ready handouts. Three tools your office will use every week.
Target take rate: 30-35%
Co-branded referral materials, a referral agreement template, a “How to Vet ANY Cash Buyer” guide, and a direct line to Paul's team. For professionals who want to build a referral relationship.
Target take rate: 20-25%
| Component | Price | Take Rate | Revenue/Registrant |
|---|---|---|---|
| Webinar Ticket | $47 | 100% | $47.00 |
| Bump 1: Book | $17 | ~37% | $6.29 |
| Bump 2: Toolkit | $37 | ~32% | $11.84 |
| Bump 3: Partner Kit | $67 | ~22% | $14.74 |
| Projected AOV | ~$79.87 |
If CPA is $40-60: Front-end ROAS is 1.3-2.0x. The webinar pays for itself. Every referral that closes and every licensing deal on the backend is pure profit.
90-minute affluent audience format. 7 segments. Designed for time-conscious professionals who form their opinion of you in the first 2-3 minutes.
13 emails across 3 sequences. Pre-webinar primes beliefs and drives show rate. Post-webinar delivers value and opens the backend.
3 concepts, 3 variations each. 9 total ad sets. Ready to paste into Ads Manager. Each concept attacks a different angle.
The $47 front end pays for the ads. The real revenue comes from two paths that open naturally after the webinar.
Professional attends the webinar. Learns the 9 principles. Trusts Paul.
Next time a client needs a cash buyer, they call 1-800-BUY-HOUSES.
Paul's team walks the property, makes a transparent offer using the 9 principles. The client decides. No pressure.
Revenue per referral close: varies by property. Paul has purchased $250M+ this way.
Some attendees think: “My market needs this.”
They apply through a selective process. A setter qualifies them (market, experience, volume, motivation).
Paul reviews every application personally. They get the system, the brand, the phone number, training, and deal flow.
This is the high-ticket backend. Selective. Values-driven. “We only partner with people who share our values.”
Opening: “Hey [Name], this is [Setter] from 1-800-BUY-HOUSES. I saw you submitted an application after Paul's webinar. I just have a few quick questions to make sure this is a good fit before we set up a call with Paul.”
The confirmation page isn't just “thanks, see you soon.” It's the gateway to a well-framed relationship. People Google you the moment they register. We control that narrative.
Answer the questions they'll search for: Who is Paul? Is this real? Is this a sales pitch? We answer them upfront.
Link to 1800BuyHouses.com, the phone number, testimonials from professionals. "Google him. Call the number. We have nothing to hide."
Calendar integration (Google, Apple, Outlook). "What to bring" creates pre-event investment. Share CTA builds accountability.
| Metric | Target |
|---|---|
| Registration page conversion | 30-50% |
| Cost per registration | $15-30 |
| AOV (ticket + bumps) | ~$80 |
| Show rate | 25-40% |
| Replay watch rate (no-shows) | 40-50% |
| Application rate (attendees) | 5-10% |
| Email open rate | 40-50% |
| Front-end ROAS | 1.0-2.0x |